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Operating a business may sometimes seem like a game of chance. Sometimes the sales are flowing, other times business is stagnant. You notice certain times of the day or days of the week customers are more active with your product or service - but youre not sure why. You may wonder why some products or services arent taking off the way you expected. Are you missing something that could be a huge opportunity? All of these uncertainties make businesses lose out and ROI unpredictable and inconsistent. However, business need not be a gamble. When you understand the whys and whats to your particular sales, customers and daily operations, then you can be proactive in moving forward. That is why data analytics and reporting is so important for businesses. When you use a BI tool such as Microsoft Power BI, you harness the power of your data, put it to good use and take action with it. Just what is data analytics? Data analytics simply refers to the process of extracting business data and then